The power of leveraging Content Curation to Build Brand Authority
Digital marketing to promote your companies brand through internet digital marketing can catapult your business to new levels of client acquisition and brand promotion.
First, let’s define Digital marketing here referring to an article from SAS.com
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
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How to boost your Online Authority with Digital Marketing
The process we utilize is based on two sources of authority content.
First, every business owner or professional is an “subject matter expert” surrounding their products or services. They will create topical content in their area of expertise for the prospective customers in their market niche, from a marketing standpoint we refer to these people as “Personas”.
Second, the business owner or professional organization will “curate” authority content in their target market from other, non-competitor, sources. Using a simple system of research resources, new weekly content on relevant and trending topics is offered through social media channels and the business website.
This process boosts authority by have a consistent content available from your own business website and offering additional expert content selected for your audience. Both types of content are then promoted on Social media and content syndication sites.
People who come to your website and social media channels find valuable information, insights and trending ideas related to the concerns that most people looking for solutions in your markets have in common (Personas).
This creates the “authority” brand in your target market.
Look at what one expert in the field of Digital Marketing has to say in an article from Top Ran Blog.com,
Digital Marketing – What Does It Really Mean?
“The unique thing about marketing through digital channels is that it goes way beyond messaging. Given all the ways brands can connect with consumers online, whether in social environments, via mobile apps, paid media, blogs, etc., each interaction leaves an impression of your brand. So in many respects, digital is marketing.” By Rachael Marret (in/rachaelmarret) SVP, Customer Engagement at Carlson Rezidor Hotel Group
If you are a local business owner or professional service provider, you owe it to yourself to learn as much as possible about how Digital Marketing can help build your brand and promote your business interests.
- Local Business Digital Marketing [Infographic] - October 31, 2016
- Use Digital Marketing to Creating Authority for Your Business of Profession - July 11, 2016
- Website Marketing and the Unique Selling Proposition - July 9, 2016
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